Friday 28 February 2014

H&M Studio Collection AW14 #PARIS

H&M Studio, the new name for H&M's seasonal collection of key pieces, presented its autumn 2014 catwalk show during Paris fashion week. Held at the Grand Palais in Paris, in front of 600 guests. For the show, the historical Grand Palais was transformed into an abstract cityscape, with graphic architectural lines and billboards punctuating the space. At the head of the space was a stage, on which the upcoming French star HollySiz gave a live performance throughout the show.

The collection will be available in selected stores and online September 4, 2014.



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