Friday 30 November 2012

BLK DNM LAUNCHES LUXURY LEATHER JACKET PROJECT





BLK DNM Founder and Creative Director Johan Lindeberg announces the launch of his latest special project, to feature a limited-edition selection of jackets in textured luxury Italian leather and shearling fur combinations, stitched piece-by-piece in New York City’s garment district. The jackets will be available exclusively at BLK DNM in New York and Stockholm, and at Colette in Paris.
While the classic BLK DNM leather jacket---part of the brand’s core product---offers quality cut and finish with democratic pricing (starting at $895), this project introduces a newer extension of the brand, which includes custom, made-to-measure and locally sourced and produced high-end pieces. The project reinforces BLK DNM's dynamic price structure between the contemporary and luxury markets.

"I've built BLK DNM as a creative project, rather than just another fashion brand, to explore initiatives like this one. I like that we can take one of our core products, the leather jacket, and create an exclusive edition for a high-end capsule collection that still fits with the brand identity. So a classic BLK DNM Leather Jacket 8 can hang beside the limited-edition, luxury leather, made-to-measure piece in a store just as it would in the BLK DNM woman's wardrobe," Lindeberg says.

Each of the jackets in the eight-piece collection is designed with a distinct, strong, feminine personality. Highlights include a super-matte black lambskin, paired with a soft, black lamb suede and a military-green, croc-embossed lambskin.

"I'm always inspired by independent, intelligent women with strong self identities, and wanted to reflect those different personalities with this project. Each leather jacket combines a unique pairing of leather textures and colors, as well as shearling fur variations, to present a strong character, each to speak to a different woman," Lindeberg says.



Limited quantities of each style will be available for purchase. Sales will begin with pre-order only, beginning Friday, November 30, at the BLK DNM NYC store. The jackets will retail at $3495 and $3995.





Leather Jacket 8-1
Shiny black goatskin body with full-grain texture; black, extra-long hair shearling back panel; and black, curly, shorthair sheep shearling collar and lapel.




Leather Jacket 8-2
Prune calfskin body with supple, matte, black lambskin; with silky, black straight-hair goat shearling collar, sleeve and lapel.








Leather Jacket 8-3
Washed, matte-black lambskin and black lamb suede body; with military-green, embossed croc lambskin back panel.






Leather Jacket 8-4
Supple, matte-black lambskin and smooth, black cow-skin body; with silky, black straight-hair goat shearling collar and lapel.






Leather Jacket 8-5Black, curly short-hair shearling with coated suede backing and shiny purple calfskin and black, lightweight goat suede body; with violet, long-hair goat shearling collar and lapel.







Leather Jacket 8-6Washed lambskin with full-grain texture in black, grey and olive body; with a black, curly, shorthair, sheep-shearling collar and left lapel.







Leather Jacket 8-7Full-grain, black goatskin with metallic bronze finish and black, laser-cut embossed croc lambskin with metallic bronze coating.




Leather Jacket 8-8
Soft, full-grain, black goatskin and smooth, deep-green lambskin; with olive-green, plush, shorthair sheep shearling collar.